J.K Place Florence
In the heart of downtown Florence, in Piazza Santa Maria Novella, just a few steps from the Renaissance church bearing the same name, one of these rare, extraordinary islands in the sea of life can be found. This elegant habitat, combining atmosphere with scents from the past while offering contemporary comfort, follows a philosophy of hospitality which is truly different, tracing a peculiar microcosmos, far from overused clichs. This is a real house, with fireplace, meaningful contemporary flavours and objects deposited over time, with a soft, refined, attentive but never invasive approach and a long corridor with black wooden flooring giving a sense of unity to the different common areas of the ground floor. Exquisitely masculine, British hints, rarefied dcor, an understated display, calm and luxurious. There are only 20 rooms. It is immediately clear that this place could never be ordinary, as the sounds of the city fade away and a slower, more thoughtful rhythm prevails. This is a small, precious hotel that protests its uniqueness, as far from the opulent, useless historical recreations as it is from the de rigueur, one way "penitence" of a sterile and excessive minimalism. A new, impassioned, maxi-minimal frontier, a dedication to quality above all else, the recovery of ancestral cultural roots, unpredictable suggestions, new aesthetic channels, personalized comfort with the highest of standard.20 minutes by car from Florence International Airport
